Philippians 3:18-19 ASV

was listening to Francis Chan's message from 3/8/09 called "Living Eternally"... and i've been doing a bit of gnawin' and chewin' on it.

grateful that v.20-21 reminds me of my relationship to Christ and the reward/prize I will receive if I pursue Christ w/out looking back.

why is it that the ultimate reward that God offers seems to lack the appeal/luster to motivate me?