Easter marks the highest Bible engagement day in YouVersion history

YouVersion, creator of the world’s most popular Bible App, hit new records throughout Holy Week, with an average of 18.7 million people engaging with the Bible each day through its Family of Apps. On Easter Sunday, Bible engagement surged to more than 21.6 million people, a new record for Easter and the most engaged day in YouVersion history.

Building on the momentum of one billion installs across the YouVersion Family of Apps last year, all 10 of the highest days for Bible engagement in YouVersion's history have happened so far in 2026. Specifically in the UK, Bible engagement increased 6.5% throughout Holy Week.

Easter is one of the most significant events on the Christian calendar, and many people, whether lifelong Christians or simply curious about the Easter story, engage with Scripture more deeply during Lent and Holy Week. Certain verses stand out each year as the most popular during the Easter holiday season. In 2025, the most popular verse in the UK during Holy Week was John 16:33: "I have told you these things, so that in me you may have peace. In this world you will have trouble. But take heart! I have overcome the world". In 2026, the top verse was Matthew 28:6, “He is not here; he has risen, just as he said. Come and see the place where he lay.”

YouVersion Founder and CEO Bobby Gruenewald says:“Over the last several months, worldwide interest in the Bible has continued to increase. It’s encouraging to see people searching for and consistently coming back to Scripture for guidance, encouragement and answers. We especially see this at Easter where more people are either reflecting on their faith or trying to understand who Jesus was for themselves. Seeing people around the world encounter Scripture, many for the first time, is exactly why we do this.”

The Bible App provides access to the Bible in more than 2,400 different languages and more than 3,750 translations, plus video content and Bible Plans offered in partnership with ministries all over the globe. YouVersion is powered by tens of thousands of partners around the world, and this Holy Week, featured video content from The Chosen, BibleProject, and Museum of the Bible brought the Easter story to life for millions of people in the Bible App.

‍“Historically, Easter is one of the highest days for engagement each year,” said Gruenewald. “It’s incredible to see interest and engagement in God’s Word increase every year during this season when we remember Jesus’ sacrifice and love for the world. For anyone who isn’t already engaging with the Bible daily, there’s no better time to start than today.”