Easter marks the highest Bible engagement day in YouVersion history

YouVersion, creator of the world’s most popular Bible App, hit new records throughout Holy Week, with an average of 18.7 million people engaging with the Bible each day through its Family of Apps. On Easter Sunday, Bible engagement surged to more than 21.6 million people, a new record for the holiday and the most engaged day in YouVersion history. Building on the momentum of one billion installs across the YouVersion Family of Apps last year, all 10 of the highest days for Bible engagement in YouVersion's history have happened so far in 2026.

Across the globe, Bible engagement during Holy Week grew by 15% compared to last year. Every region of the world saw significant increases, including Sub-Saharan Africa with 37% year-over-year growth and Latin America up 22%, representing millions of people engaging with God's Word in each region. Specifically in Brazil, an average of 1.2 million people engaged with the Bible each day during Holy Week, with more than 1.5 million people engaging with the Bible in Brazil on Easter Sunday.

Easter is one of the most significant events on the Christian calendar, and many people, whether lifelong Christians or simply curious about the Easter story, engage with Scripture more deeply during Lent and Holy Week. According to Google Trends data, searches related to the story of Jesus, the Resurrection, and Bible verses increase in Brazil by an average of 50% during Holy Week. Terms such as “Last Supper” register gains of up to 380%, while “Easter Verses” climb more than 500%.

In 2025, the most popular verse in Brazil on the Bible App during Holy Week was John 16:33: "I have told you these things, so that in me you may have peace. In this world you will have trouble. But take heart! I have overcome the world". In 2026, it was Matthew 28:6, “He is not here; he has risen, just as he said. Come and see the place where he lay.”

Nando Valente, YouVersion’s Brazil Hub Leader, says:

‍“Easter represents the moment when death was conquered and a new life began. Seeing millions of Brazilians seeking to know this story is a sign that the human heart still longs for what is eternal. Holy Week in Brazil is not just a cultural moment: it is a unique spiritual window, in which millions of people open themselves to questions that go beyond the everyday. The hunger for God's Word has never been greater.”

The Bible App provides access to the Bible in more than 2,400 different languages and 3,750 translations, plus video content and Bible Plans from tens of thousands of partners all over the globe. In Brazil, YouVersion offers more than 21 different Portuguese Bible translations and has partnered with 2,400 Brazilian churches and Christian content creators to produce Bible Plans and videos to bring Scripture to life for millions of people.

YouVersion Founder and CEO Bobby Gruenewald says:“Historically, Easter is one of the highest days for engagement each year. It’s encouraging to see interest and engagement in God’s Word increase every year, especially around Easter when we remember Jesus’ sacrifice and love for the world. For anyone who isn’t already engaging with the Bible daily, there’s no better time to start than today.”